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Mayer’s 12 Principles of Multimedia Learning

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Richard Mayer’s multimedia learning theory is a must-read for instructional designers, eLearning developers and L&D professionals everywhere. Mayer’s principles of multimedia learning provide a blueprint for how to structure multimedia elements to maximize learning outcomes. A distinguished professor of psychology at the University of California, Mayer published his  cognitive theory of multimedia learning  in 2001. And the principles he developed after several years of research are just as relevant today. From images and video to AR and VR, multimedia is now integral to digital education. And learners find it a more engaging and enjoyable way to learn. According to one  survey , 70% of students prefer digital learning to traditional classrooms. Mayer’s multimedia learning theory is based on three assumptions: Dual-channel assumption:  According to Mayer, people have two separate channels for processing auditory and visual information. Limited-capacity assumption...

ASSURE MODEL

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ASSURE: Instructional Design Model ASSURE is an instructional design model that has the goal of producing more effective teaching and learning. “ASSURE” is an acronym that stands for the various steps in the model. The following is a breakdown of each step. The ASSURE Model was developed by Heinich, Molenda, Russell and Smaldino.          A – Analyze Learners The first step in the process is that the teacher should analyze the attributes of her learners. There should be a focus on those learner characteristics which are associated with the learning outcomes desired. The information gathered will help you in the decisions that you make with respect to the other steps in the process. When you determine the character of the learners, it will guide you in choosing specific strategies and resources to aid the learning process. The analysis of your learners should include: The general attributes of your learners, such as age, academic abilities, gender, interests, etc...