Mayer’s 12 Principles of Multimedia Learning
Richard Mayer’s multimedia learning theory is a must-read for instructional designers, eLearning developers and L&D professionals everywhere. Mayer’s principles of multimedia learning provide a blueprint for how to structure multimedia elements to maximize learning outcomes. A distinguished professor of psychology at the University of California, Mayer published his cognitive theory of multimedia learning in 2001. And the principles he developed after several years of research are just as relevant today. From images and video to AR and VR, multimedia is now integral to digital education. And learners find it a more engaging and enjoyable way to learn. According to one survey , 70% of students prefer digital learning to traditional classrooms. Mayer’s multimedia learning theory is based on three assumptions: Dual-channel assumption: According to Mayer, people have two separate channels for processing auditory and visual information. Limited-capacity assumption...